In 2015, Burberry partnered with Nova (from DreamWorks Animation) to "create the first interactive luxury marketing campaign using new 3D technology". One of their first projects was an interactive cloth simulation for scarfs, exposed at the big screens at Piccadilly Circus in the heart of London.
Nova relies on Carbon Cloth for cloth simulations as it reliably produces high-quality, stable and fast simulations. Besides providing software, Numerion worked closely with the Nova team to tune simulation parameters and develop new technology to accommodate an ever growing need for art direction.
